What can the Likes of Twitter, YouTube, Facebook, a Blog and other Social Media Platforms do for Our Shelter Animals?
Plenty, says I, and I am out to prove it! Payson Web, my social media marketing biz here in Payson is currently working with the Gila County & Central AZHumane Society, Payson Shelter staff, to educate their personnel about the benefits of using social mediamarketing strategies to broaden their reach beyond Payson to the farthest corners of Rim Country and Phoenix/Scottsdale Valley of the Sun. Our goal is to raise awareness for our shelter animals to all who travel here for hiking, camping, RVing and recreation, and not just the residents of Payson and Rim Country, whether part time or full time. We can do this with projects like the one we are proposing with Twitter, Mattel and Puppy Tweets, Social Media to the (Dog) Rescue.
The welfare of our animals transcends county lines, tourists and residents, full-timers and part-timers alike. We must all do our part to promote the well-being and ultimate happy ending (adoption) to the stories of our shelter's dogs and cats and to assist in the efforts of the Humane Society Board to raise money for the new shelter.
Got Memories of Payson Opens It's First Retail Location in Rim Country!
Right off the Beeline Hwy as you head into town at 1107 S. Beeline, Suite 1.
Things have been rather hectic over the past couple of months but overall it's been a great experience opening up a retail shop and moving the offices of Payson Web from the house to the back room of Got Memories of Payson.
This store is a very small retail gift shop even by Payson standards and where, oddly enough, the featured service has nothing really to do with gift items, it's transferring old home movies to DVD format. 8mm, 16mm film reels both silent and sound, VHS tapes, Camcorder cassettes, Hi 8 Video cassettes, Memory cards, we are even getting into transferring audio to CD format from old vinyl records, cassettes and even 8 track tapes!
The Accidental Gift Shop!
The gift part of the shop came as an accident and only because there was so much room left over after the memory transfer end of the business was set up. We brought in home made sock animals, wooden toys and now we even have souvenir items.
The jury is still out on the gift shop, as far as how successful that end of the business will (or won't) be, the film transfer business so far is ok, more VHS transfers than anything but I am happy to report that even in a horrendously down economy there is light at the end of the tunnel for social media marketing strategies here in Payson. I will reserve that for another post.
Here are some of the highlights for Got Memories of Payson since the grand opening and ribbon cutting ceremony last March 29th, as presented by the Rim Country Regional Chamber of Commerce:
I was the featured guest on a call in talk show, the Ken Brooks show on Payson's #1 radio station, KMOG, 1420 AM. and had the opportunity to explain our services and field questions from their listening audience. People were asking intelligent questions about film transfer and several people came in the store right after the show with tapes and film. Ken made the show fun to do and never noticed my quaking knees!
I was able to make an arrangement with the Payson Roundup Newspaper for some good ad placement for the Got Memories of Payson store in exchange for assisting the publisher with social media strategies. Thanks to the Payson Roundup these ads have worked very well to bring in business, it's especially gratifying to see people getting those precious memories out of the closet, bringing them to us and entrusting our process to bring back those old memories on DVD.
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