No question that the advertising departments will want a piece of this but keep your filthy hands off! Because unlike traditional ad media you don't have to pay for most of what you can do with social media, other than the pay of the person or company you hire to do it for you.
Business
Why I Gave Up Naked Blogging for My Internet Marketing Blog
- Image via Wikipedia
But not the kind you're thinking. I'm talking about the kind of blogging or posting to a blog that just sits there naked, waiting to be found, blocks of text without links or related images, under the search radars, no matter how interesting the subject might be. We're talking about taking the proactive approach and making it happen with Zemanta, dressing things up with links and other cool stuff instead of the same old boring crap from me about how great I am or how much I know about social media marketing for small business.
I really had no way of creating any other kind of interest in what I had to say and no way to provide anything else of value or related interest for my readers until Zemanta came along. Well, that's all changed, thanks to Zemanta.
So What is This Zemanta?
Zemanta is a tool that looks over your shoulder while you blog and gives you tips and advice, suggests related content and pictures and makes sure your posts get promoted as they deserve to be. Zemanta makes blogging a snap, one button publishing at it's finest. They are always coming up with ways to help make blogging easier and for small business owners worried about not having the time to network online with social media, Zemanta will change the way you think about blogging. They are continually engineering better and more creative tools to help you get the most out of your blogging time.
Six Things That Cause Bloggers Headaches – and How Blogging with Zemanta Can Put the Fun Back in Blogging
Blogging made easy, you get to focus on your content while Zemanta spreads the word and helps you to:
Link, Embed, Remix like a Pro, Easily Design the Post, and they care about Copyright issues.
Zemanta will Link You All Over and everyone knows that the key to better page rank is quality inbound links, right?? Well, what better way to get inbound links than to link out to relevant posts and articles related to yours?
Zemanta will help you Engage your audience longer, Link your old posts to keep visitors on site longer and will get you visitors from other sites.
Here is how you can get all the benefits of blogging with Zemanta - FREE and how you set it up on your own blog.
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- Zemanta For Blogger ?! (sedatkurtulus.blogspot.com)
- Zemanta Now Native on Blogger.com! (techparade.blogspot.com)
- Zemanta Gets Blog Love From Blogger (centernetworks.com)
- Zemanta now Available in Blogger Platform (ashout.com)
- 10 Reasons Why A Blog Must Be Your Main Personal Branding Hub (personalbrandingblog.com)
Four Cool Ways to Use Twitter Groups
- Image via CrunchBase
There are many ways you can utilize groups on Twitter, one of which is to connect with others who are either in the same kind of business you are, share common interests or have a search term in their name, ie golfers. When you search for the term "golfer" in the "find friends" feature of Twitter you will find a multitude of Twitter accounts with "golfer" in their name. You can choose to follow that "golfer" or you can set up your own group of "golfers" where you connect outside the Twittersphere.
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- Twitter Launches Countdown to OAuthcalypse (mashable.com)
- Twitter Turning Off Basic Authentication (toddrjordan.com)
- Twitter Taking Down Tweets Over Bogus DMCA Claims (techdirt.com)
- Twitter Tuesday: 10 Sweets From Around the World (thekitchn.com)
- 5 Tips for Branding Your Business on Twitter (hubspot.com)
- 3 Things to Search for Before Using Twitter (kylelacy.com)
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Word of Mouth Marketing
People who conduct business in a small town like mine (Payson, AZ) depend on word of mouth to take their business to the next level. If your company is known as a great place to work, has won industry awards, you want people talking about your business. You may not have any control over these conversations but by developing a social media marketing strategy and mastering just a few easy tools, you can use it to your advantage.
As the owner of the business you can exert some powerful influence with the use of social media and influence is the foundation of successful relationships with employees, customers, prospects, vendors and friends.
Let Payson Web show you how a blog can help jump start your business's online presence, get you started on an online word of mouth marketing strategy that will demonstrate how your business can use the power of social media to get connected.
- Image by Getty Images via Daylife
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- Social Media Isn't For Everyone (socialmediatoday.com)
- Viral Marketing (e1evation.com)
- Do I Need Social Media? (wordsforhirellc.com)
- A Social Media Strategy Should Be Simple And Fluid (newcommbiz.com)
- Measure Your Social Media Efforts by Using Business Objectives (mpdailyfix.com)
- 11 Killer Social Media Presentations Worth Watching (hubspot.com)
- Why dumb PR loves social media, but shouldn't (socialmediatoday.com)
- Most Marketers Use Social Media, But are New to It (marketingvox.com)
- Best YouTube Social Media Videos of the week (sweetbusinesses.com)
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Why Create a Blog for Your Business?
Creating a blog for your business is a simple process nowadays with the help of free blogging platforms such as WordPress and Google's Blogger. A blog is the first crucial step in getting any business started with a social media plan and a blog itself is the highest form of social media.
Think of the world as a giant spider web and visualize your business as located in the center of the web. Everything you do to promote your business via social media connects it with a new strand of the web, eventually branching out in all directions, each strand representing millions of people.
Just a blog alone can:
Separate your business from your competition.
Build trust and create authority with customers, the business buck stops with the final authority, the business owner.
Humanize your business and helps spread ideas and information about your business practices, special promotions, business philosophy and ethics.
Allows you to Connect with the other social media tools, Twitter, Facebook, Linkedin and others.
Helps your business Take advantage of being found by search engines with regular posts about your business that are written with keyword loaded text.
Gets you found first in local searches.
Build your own Internet community around your product, service and brand.
Provide a way to communicate with your customers and answer the FAQ’s you see on a daily basis.
You can target your businesses marketing to your specific location.
Build and market to an email list that has come to trust you.
And that's only the beginning! Once you get the hang of your blog's many features you can then send it out as a scout to the world wide web, connecting with potential customers, creating new prospects and spreading the word about your business.
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Google Apps
Payson Web is in the process of becoming an authorized Google Apps re-seller. It's a great way to "drive" productivity and get organized with one tool that does everything!
Google Apps offers messaging and collaboration solutions to help employees be more productive, and to help businesses save time and money. Take a look at a few other ways to get your questions answered, or contact me about setting up Google Apps for your office. 480-282-3445
A quick video tour of Google Apps
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Best WordPress Real Estate Themes
You Payson and Rim Country real estate agents are going to love this news!
In the ultra, ultra, ULTRA competitive world of real estate in Rim Country, even the best agents need all the edge they can muster – without having to pay an arm and a leg for it either.
Real Estate Agent WordPress Themes Are Here!
Developing a kick butt WordPress blog will undoubtedly set you apart from the competition, just gaze upon these wonderful themes designed exclusively for real estate agents, 18 of the very best – thanks to our friends at Huzzer Magazine. And, of course, Payson Web will be delighted to help you set up and manage any one of these.
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