Internet Marketing

Lon Safko, author of The Social Media Bible…and Doug Bruhnke, CEO of Growth Nation.. teamed up today to present a special seminar on: Social Media Marketing and Growth, appropriately presented in the beautiful setting of Skysong, in Scottsdale.

Advanced Marketing Strategy to Help Your Company Grow

Lon's style is to bring you the best strategies of social media and growth-oriented marketing by analyzing your existing marketing and integrating trusted networks, blogging, and Twitter into a new "killer - strategy"!

Social Media – The Big Picture

So you think you know Social Media? Lon Safko challenges us with questions such as these, see how many can you answer.

1. Can you explain what "The Fundamental Shift in Power"© means? Hint: traditional media; newspapers, magazines will soon be obsolete.
2. Can you explain why social media marketing is completely different from conventional marketing wisdom? Hint: It involves being honest as to who you are as a company or brand.
3. Can you name at least three tools designed to assist you with your cyber-surveillance
reputation management? Hint: Google Alerts is one.
4. Can you name the most valuable social network, from a marketing "Watering-Hole"
perspective?  Hint: if it was a country it would be the world's third largest!
5. Can you explain why email Segmenting, Day-Parting, and the "1.54 Second Rule"© are so
important?
6. Can you name any 3 of Fortune 1,000 companies actively branding themselves in a virtual
world? Hint: They have "stuff" in the middle and they taste really good with milk.
7. Can you explain 2 advantages to "In-Game" advertising?   8. Can you explain why all search engines give preferential indexing and greater SEO rankings to blogs through "Link-Love" and "Google Juice"?
9. Can you explain the best way to use social media psychology to defuse negative press? Hint: Transparency is key!
10. Can you name what drug in the brain is responsible for causing a video to go viral and
why?

I found  the answers to these questions and more during Lon's seminar at Growth Nations headquarters, located at Skysong,  (ASU SkySong is an innovation center designed to help companies grow by providing business services and programs offered or facilitated by Arizona State University. These services include access to new technologies, capital networks, business education and a skilled workforce.) It is an impressive facility.

Get yourself to a Lon Safko seminar as soon as you can, this man knows how to use examples even the most stubborn of "old-school"  marketers can easily understand. I guarantee you will gain a whole new perspective about Social Media Marketing, or what Lon has coined as "Digital" marketing and how you can develop a successful Social Media Strategy for your business.

THE FIVE STEPS TO A SUCCESSFUL SOCIAL MEDIA STRATEGY

Do you know how to develop a "killer social media strategy"? You will after a Lon Safko seminar!

Do you know how to integrate it with your conventional marketing? You will after hearing Lon demystify social media marketing strategies.

The Five Steps of Developing a Social Media Strategy According to Lon Safko

· Step One: Analyze Your Existing Media.
· Step Two: Understand "The Social Media Trinity".
· Step Three: "Develop An Integrated Strategy".
· Step Four: "Identify All Of Your Resources".
· Step Five: Implement Measurement Tools"